WRR - A Pioneer Broadcast Station The City of Dallas-owned radio station not only pioneered the
local airwaves; WRR was the first licensed broadcast station in Texas
and the second federally licensed station in the United States.
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From Phonographs to iPodsRadio was still a novelty in 1921 and like today’s
iPods, most listeners used headsets to tune in on their crystal sets.
Until mass-manufactured radio receivers became affordable a few years
later, many listeners made their own receivers. After “Dad”
Garrett’s system of transmitting fire alarms became firmly
established, phonograph records were played during downtime. In time,
listeners heard the voice of John Henry Stone announce record titles,
initiating the new role of disc jockey. Today listeners can download
WRR programs to their Ipods and create, in effect, a personal radio
station. |
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Classical Music with Cutting Edge Technology
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Ready To GoBy the 1950s, portable equipment made remote broadcasts possible. In 1958 the City Council approved the purchase of state of the art remote consoles built by the Carver Sound Equipment Company, and at one time also used FM remote equipment manufactured by Dallas-based Collins Radio. Right: WRR station wagon beside the Cotton Bowl, Fair Park, mid - 1950s. |
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What Are These Big Records?Before magnetic tape came into use in the early 1950s and later recording formats were developed, radio stations utilized the process of electrical transcription to record live programs for the purpose of delayed broadcast. The format was normally 16 inch (406 mm) diameter "transcription disks". These records were made of shellac, acetate, or lacquer-coated aluminum, and were recorded at the "professional speed" of 33 1/3 rpm. Left: transcription disk of a locally-produced WRR program from the early 1950s. |
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WRR is On the Air!
WRR's aluminum microphone flag, circa 1930s. Flags are affixed near a microphone to identify the radio station or network. This flag was used in WRR's studios on a stationary mic stand that would have sat on a tabletop. Flags have changed with the times and today are usually square plastic frames that adorn a reporter's handheld mic and display the station logo. Right: Aluminum WRR microphone flag, unknown date. |
Aluminum WRR microphone flag, unknown date |
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Different Disc Jockeys, Different FormatsThere have been many different programming formats over the last 85 years and hundreds of types of programs on both the FM and former AM bandwiths: Public Service (1920-1927), Talk (1927-early 1970s), Contemporary Oldies (early 1970s-1974), and All News/Talk (1974-1978). It was the first news/talk station in Dallas, the first station to regularly feature traffic reports ("Fina Traffic Report," in 1962); the flagship station for the Dallas Rebels and SMU basketball teams, and the Dallas Texans football team (1960-1963, until their move to Kansas City to become the Chiefs). Among the many programs on WRR AM and FM were "Kats Karavan Show," "Blues Karavan"; "Jukebox Serenade," "The Al Jones Show," "The Laurel Ornish Show," "Who's Who in Radio," "Charlie the Collector Show," "Nancy Goodman Show," "Kiddie's Club," "Pet Time," and "Coffee Time." Left: Unknown disc jockey, WRR studios, 1959. The album in the foreground is Brother Dave Gardner's Rejoice, Dear Hearts!, a comedy record. |
The first person to call in wins...Radio contests are just as big today as they were in the past. In the early days of radio, stations wanting to build ratings scrambled to outdo one another with stunts and contests. Some stations held quiz contests to win prizes; other stations held money giveaways. WRR was no different and has held hundreds of contests through the years for chances to win vacations, dinners, and more. WRR contest poster, circa 1962. |
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Your Radio Spot HereRate cards contain prices and descriptions for the various advertising placement options available from a radio station or other media outlet. Instead of operating at taxpayer expense, WRR is funded solely by advertising revenue. Right: WRR rate card, 1939. |
More EquipmentVintage equipment used at WRR or typical of WRR. Non-Archives artifacts courtesy of Communication and Information Services Department. |
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General Radio power level indicator (AC voltmeter), circa 1935 [Municipal Archives] |
Original exhibition date: March, 2006 Page 1 Page 3 | |
Exhibit Curator and Designer: John Slate |