Collection consists of a proposal for a comprehensive marketing feasibility and master plan design for the Dallas Convention Center submitted to the city by Touche Ross in 1986.

The original Dallas Memorial Auditorium was designed by George Leighton Dahl in 1957. The dome is supported by one column. It holds approximately 10,000 seats. The Dallas Memorial Auditorium was renamed the Dallas Convention Center during its first expansion in 1973.  The center was expanded once in the 1980s and once again in the 1990's, to accomodate a Dallas Area Rapid Transit terminal underneath the facility.  The most recent expansion was completed in 2002.  

The center is over 2,000,000 square feet in size and contains over 1,000,000 square feet of exhibit space. The largest contiguous exhibit-space in the structure is 726,726 square feet. A 203,000-square-foot column-free exhibit hall in the center is the largest of its kind in the United States. The east side of the structure contains the original element of the Dallas Memorial Auditorium. The complex also houses a 1,740-person theater, 105 meeting rooms, and 2 ballrooms. In terms of accessibility, the world's largest heliport/vertiport sits atop the structure. In May 2009, voters approved construction of the Omni Dallas Convention Center Hotel, a 1,000 room hotel that is attached to the Convention Center. It opened in late 2011.

The proposed master plan design was expected to service the center's needs through 1995.